It seems like there is a transition to a less anonymous internet with Facebook. Everyone’s got a Facebook, and a growing number of websites are utilizing the Facebook login feature.

Too many different platforms are competing – Windows Live, Google and Yahoo!. On a recent group project, every group member used a different platform, when someone suggested online collaboration. Ultimately, some people had to setup Google accounts. However, everyone had a Facebook. If productivity tools were added to its list of apps, Facebook would have some serious clout. Unlike other platforms, Facebook focuses on communication rather than services, making it a perfect platform for collaboration. Facebook also creates a real digital identity because everybody is identified by their name, and it might be the best new platform for productivity apps rather than Google or Windows Live.

Also, Facebook apps are big money. I don’t understand why the top games are so popular though. The mafia game has zero interactivity. It’s just a screen with stats that you click away at. It’s like crunching numbers in a cubicle. Lame. There is no real element of competition. The winners are the ones who spend (waste) the most time playing the game. The gardening game is lame too. Why would anybody waste time growing a digital garden when they could grow a real one?

All these games use the social element to become popular. However, there is a terrible lack of a competitive element. There’s a vaccum, a need for interactive, competitive games on social networking sites like Facebook. There is huge potential here. Games like Everquest and World Of Warcraft are notorious for their addictive qualities. Now add that and social networking (also addictive), and there’s an even bigger opportunity.