Internet marketing is fascinating, especially when you’ve got a campaign with enough volume so that its performance reflects trends. My campaign wasn’t doing too well today, but then I realized, everybody’s partying it up since it’s Halloween. But there are other trends, weekly, hourly, and it’s fascinating because it’s like looking into the minds of others. Surfing the net is a private activity for the most part. Nobody knows how you behave online. But when you are advertising, you get the chance to collect information about people through your advertising campaigns. Its performance is a result of the behavior of others, and with volume it gives insight into behavior. Marketing psychology I suppose. Facebook makes this especially cool because once a campaign has sufficient clicks, it shows the common characteristics of those who have clicked based on the content they have listed under “interests”.

Psychology is fascinating as well. With a good grasp of psychology, you can better understand yourself and others. By understanding yourself, I assume it must improve self control because it explains your own behavior. Better planning and other good stuff must come as a result of this. Plus there’s also the benefit of better understanding of others. It’s all a matter of understanding the big picture. By understanding yourself and understanding others you can achieve a great deal. Unfortunately, as a career it does not have the insane potential for income that I desire, a figure only business can reach. Once I get that house, and that stable income, I will have so much more time to read and learn.

Information. There’s so much of it and I don’t have enough time to learn it all. Psychology, electronics and of course all those random interesting articles from the internet. If only I could read it all. I finally had time to organize my stuff. 224 favorites, at least 10 receipts with scribbles of crap. Now it’s all sitting in folders. Wonderful.

I also realized that my dreams are not nearly wildly crazy enough.

Previous Outrageous Dream

• Decent (No more than 4,000 square feet) sized two story house with a pool somewhere near San Francisco
• Basic economy car
• Lambo or Ferrari

Updated Outrageous Dream

• Decent (No more than 4,000 square feet) sized two story house with a pool somewhere near San Francisco, Texas or Africa
• Helicopter
• Private jet
• Private island
• Nuclear powered yacht

Also of note is that I recently posted about how Facebook would be an excellent platform for applications. I knew what I had in mind, but I failed to put into words the scope of what I was thinking. Luckily GigaOm had an article on this exact trend.

I had always jokingly considered creating my own internet, Internet 2.0, where there would be no anonymity and only websites with acceptable quality would be allowed. But the social web is partially like that because of its decreased anonymity. Many sites are integrating a Facebook login to allow for a social element. Where in the past someone might be hunched over a comp playing a Flash game all alone, now he can (Surrogates) play with others socially.

It also mentions that the social web generates more information and the need to index it. Much of the information is absolute garbage, useless status updates, mindless babbling and other junk, but it might be vaguely useful as aggregate data somehow.