It seems every few months, a new website emerges that ends up raking in truckloads of cash in a short period of time. One of them was the Million Dollar Homepage, an simple website based on an simple concept. It sold pixels on the webpage at a cost of $1 each and promised to keep the webpage up for at least 5 years as a piece of internet history. Within several months, all the pixels on the site had been sold, earning the founder Alex Tew over $1,000,000.

Initially, if such a concept had been tossed around, most would have shot it down as foolishness. After all, who would want to purchase random pixels on a website? And yet, sites like these are continually successful, with more appearing every day.

The newest such site is the Something Store, which sells you something, for only $10 including shipping. A glance at the Something Tracker reveals the most valuable items, which range from a Senseo Coffee maker, around $80, to a whatever clock, around $20. Naturally, not every something is going to be worth more than $10, so essentially it is a gamble. With numerous high value items mixed in with the average somethings, the average probability of scoring something of value is probably around 10%.

As one customer noted,

As the nature of the store inherently involves gambling that the quality of their product will be worth more than the ten dollars one spends on it – I do not feel ripped off. But I do feel stupid for falling for it.

Regardless, the Something Store is a great concept and will most certainly be successful for years to come.