Microsoft has been running a “Laptop Hunter” commercial campaign in response to Apple’s “I’m A Mac”. The Laptop Hunter campaign is probably even worse than the commercials with Seinfeld.

The “I’m A Mac” commercials attack PCs as being boring, unhip, generic, unstable, and geeky, while portraying Macs as just cool and reliable. These Laptop Hunters commercials essentially respond with, “But PCs are cheaper and they have bigger screens, which is why you should buy them.”

The comments that the laptop hunters make are also unbelievably inane. You would think that the ad team would play up the geeky tech smarts of the PCs, by having the hunters list technical aspects of the PCs, but instead they decide to play the lower price game, which is a stupid move, especially when most consumers have the bad taste of Vista in mind. Most of the time consumers would rather have a more expensive, but higher quality product, as shown by Apple’s skyrocketing profits.

So what do the inevitable PCs want? “Speed, a big hard drive, and good gaming computer.”

Speed

That’s pretty subjective. But it’s no secret the Windows OS falls terribly short on every aspect of this. The times I have used a Mac, they were incredibly smooth, with very little lag. With Windows, everything is a tic slower, there are temporary freezes, and general instability. And they would hardly get the speed they want, especially with Microsoft Office getting slower and slower with each new version.

A Big Hard Drive

Even the lowliest Dell Inspiron packs 160GB of storage, so I don’t even see how this is a concern.

A Good Gaming Computer

So Windows is better in this respect. Also, who uses Blu-Ray on a laptop? Blu-Ray is for high resolution movies, and you’d hardly see any difference on a laptop screen.

Maybe these were good commercials, but I just saw a terribly planned response that fell flat.