These are some really great commercials from Lincoln. The theme is awesome, but the cars could use some bolder exterior styling. The interiors are really nice however.

The ads are quite effective. There’s 360 views of the interior and exterior paired with dark lighting and fairly modern music. There’s no distracting voiceover and all of them end with a simple two liner slogan reminiscent of the Apple commercials. Very effective, and I assume they must be trying to target a younger demographic. Better than the old Mr. Scruff commercials. Makes me want to buy one, even though the build quality is probably rubbish.

Power windows. The hot new feature.