The other night I bought a mocha latte at a McDonald’s, which was remodeled a while back to include a McCafe, basically McDonald’s plus a coffee shop. Anyway, I drank it right before I went to bed, and I had the most extreme caffeine rush ever. I was unable to fall asleep until around 3:00 A.M. But while my thoughts were racing I came up with quite a few new ideas for websites. Alas, I’m too cowardly at the moment to spend any of my money to expand that production possibilities curve and make even more money.
But back to the McCafe train of thought. I just now Wikid it and learned that McCafe has actually been around since 1993 outside of the U.S. Not surprisingly, the McDonalds with McCafe earn significantly more than a traditional McDonalds. With stats like these I would have expected McCafe to be introduced to all McDonald’s earlier. With the addition of a McCafe, the entire McDonald’s gets remodeled, and the stores adds espresso machines and a few extra ingredients. With just the addition of whipped cream, chocolate syrup and various flavorings, they’ve added 6 entirely new high profit products to their menu.
In addition, McCafe dramatically improves the image and appeal of the restaurant. The one I went to added a few flat screen TVs, free WIFI, some trendy (laminate) wood dividers and it all looked pretty nice for a hamburger joint. In fact it looked good enough that I suddenly wanted to eat there more than usual.
The drinks are quite good considering that they’re from the factory that is McDonalds. The only problem with the McCafe is that their “handcrafted” drinks slow down the food manufacturing process.